The Historic Shop

Giuliana's tiny shop is brimming (!) with hats: Panama hats, gondolier's hats, hats for the carnevale, waterproof hats, woolly hats, wedding hats..

Since 1980 Giuliana has imported her Panama hats directly from Ecuador.

The shop is officially recognized as a historic place of the Veneto Region.

Click here to view the location on a Google map.


“I was in Venice for work recently, and I desperately wanted a gondolier hat — a real one, not one of those souvenirs they sell on the street corners. I went to Giuliana Longo, a store that makes them, and bought four...”
Giovanna Battaglia - W Magazine

“Hats off to Venetian milliner Giuliana Longo!”
The Venice Times

A Panama Hatkeeps the sun off your head...

and the dust off your brain.

The authentic

...gondolier's hat.