Giuliana Longo

HISTORIC HAT SHOP - VenICE
since 1902

Hats of all kinds have been made and sold at Calle del Lovo 4813, Venice, since 1902.

Hats for women, hats for men, hats to be elegant, hats to be happy!

A relaxed, vintage atmosphere – and suitably vintage music – will welcome you to Giuliana Longo’s wonderful world of hats and headgear.

Giuliana’s Leporelli

March 2025

To celebrate over 20 years of travelling in Ecuador, Giuliana Longo has presented two Leporelli that, differing in the two specificities of Panama Hats, describe their diversity through images. The Leporelli are hand-made using a craft technique typical of 17th century Venice.

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Louis Vuitton - Guida a Venezia

“Giuliana Longo’s shop window – on a bustling Venetian street between Rialto and Campo San Luca – is difficult to miss. Inside the shop, the cheerful disorder, the old-fashioned furniture, and the old built-in wardrobes that overflow with wonders are well worth the trip…”

Louis Vuitton City Guide